This e-book provides guidance on how to write effectively and market your small business on a budget. The first half of the e-book contains a series of five articles that touch on writing catalog and web product descriptions, sales letters (sample sales letter included) and promotional materials to generate sales for your small business.
The writing section of the e-book covers:
- How to write in a clear, conversational tone
- The difference between catalog product features and benefits
- Identifying your target customer base
- Building long-term customer relationships based on credible writing techniques
- Writing effective company correspondence – especially email!
- Getting the most out of your copywriting dollar if you decide to outsource
- A SAMPLE Sales Letter as a guide to drafting your own sales letter
The 2nd half of the e-book is comprised of an additional five articles on Low Cost Marketing tips (sample press release included) to put to use in your business. The marketing section covers:
- Business networking techniques to discover your next client or customer
- Prospecting for customers with press releases and articles
- A SAMPLE press release and where to submit your release
- How to thank your customers and keep your business fresh in their minds
- Gathering testimonials
- Where to meet other local business owners
- Putting social media to work
- The importance of a website
- Developing an online or print newsletter
- And much more…
Whether you are just launching a business or are well on your way to becoming established, these articles and sample templates offer the stepping stones to marketing and writing for your business.
