The is an excerpt (a pullout) from the ebook, How to Set Your Freelance Writing Rates for Online Writing Jobs: A Definitive Guide to Setting (and Getting) the Rates You Deserve, which can be found here (you'll also see the Table of Contents for the unabridged version of this ebook here).
WHY THIS EBOOK; WHY NOW
I decided to write this ebook for two reasons: (i) because questions about rates for things like blogging and SEO content writing are questions I receive all the time; and (ii) because both of these are relatively new freelance writing niches where information on rates is scattered at best.
I’ve been a freelance writer since 1993, and have specialized in digital (online/SEO) content since 2007.
ABOUT THE AUTHOR
My name is Yuwanda Black. I started out in publishing in New York City in 1987, working for one of the largest legal publishing firms in the world.
I’ve been on both sides of the hiring desk. I owned Inkwell Editorial, an editorial staffing firm in New York, from 1996-2004. All of the information dispensed within is based on my years as a freelance writer – as someone who’s hired hundreds of freelancers, and as professional who has been hired by all types of firms, from small one-person startups, to Fortune 500 companies.
Following is a complete table of contents. You’ll have all the info you need to properly set your freelance and online writing rates – for everything from blogging jobs to SEO web content.
You can learn more about me at InkwellEditorial.com/about.
TABLE OF CONTENTS
ABOUT THE AUTHOR: Page 3
FOREWORD: Page 4
THE RATE-SETTING CONUNDRUM: Page 6
The 2 Main Reasons So Many Freelance Writers Struggle with What to Charge: Page 6
HOW I SET MY ONLINE WRITING RATES: Page 8
The 4-Step, “Quick and Dirty Guide” to Setting Your Online Writing Rates: Page 8
High, Low, Middle: Where My Online Writing Rates Fall: Page 11
How to Calculate Your Hourly Freelance Writing Rate: Page 11
Why Experts & Many Freelance Writers Disagree with My Rate-Setting Formula: Page 12
Conclusion: How I Set My Online Writing Rates: Page 12
COMMON RATE-SETTING MISTAKES MOST FREELANCE WRITERS MAKE – AND HOW TO AVOID THEM: Page 13
Desperation Pricing: Page 13
The Problem with Desperation Pricing: Page 13
Negotiate-Rate Pricing: Page 14
The Problem with Negotiation-Rate Pricing: 14
How to Properly Haggle Using Negotiation-Rate Pricing: 15
CONCLUSION: Page 16
ENDMATTER: Page 17