MARKETING: The Lifeblood of Every Business! If you are going to succeed in business – any kind of business – you must learn how to market. After all, no matter how wonderful your product/service, if no one knows about it, it ceases to exist.
All-too-common reasons many small business owners cite for failing to market are lack of time, money and knowledge. This manual was written to address all three.
The eight ideas discussed within are free and/or low-cost. Further, they can be implemented by anyone and don't require huge amounts of time. My motto is, "If you market consistently to the right group, you will get results — guaranteed!" I have grown two small businesses following this motto and the methods discussed within.
Consistency is the key to almost any goal you wish to accomplish. Professional athletes train consistently; those who want to lose weight follow a plan consistently; those who acquire degrees go to school consistently; etc. It is an almost fail-proof method to achieving anything.
In the free report, Automating Your Marketing Plan, I outline the exact steps you need to take to begin the road to consistency in marketing your business. This is perhaps the most important piece of business reading you will ever do. Why?
Because it shows you how to ingrain a habit that is crucial to the very foundation of your business.
Unsolicited Testimonial
I just wanted to tell you how invaluable I found your 87 page ebook on marketing to be. I read through it like a ravaged dog that had not eaten in several days. I wrote my press release and sent it out on the 10th of May receiving an average of 30 inquiries per hour on my website and orders. I was amazed when people emailed me and said they heard about my product on the radio. I have had inquiries from three local TV stations and one from Australia, a journalist from Upscale Magazine, Elle, Redbook and Vogue UK. I just wanted you to know how much I appreciate what you are doing. Thanks again. Online Business Owner, Sharon P.
Following is a complete Table of Contents.
TABLE OF CONTENTS
PREFACE, Page 2
8 FREE -- AND ALMOST-FREE -- MARKETING METHODS, Page 9
I. E-MAIL CAMPAIGNS, Page 10
The Difference between Email Campaigns and Newsletter Marketing, Page 10
How Effective Can Email Marketing Be? My Success Story – 14 Freelance Jobs in 1 Week, Page 10
3 Major Benefits of Email Campaigns, Page 11
Overview: 4 Things You Must Do When Devising Your Email Campaigns, Page 12
The 2 Best Way to Make E-Mail Campaigns Work for You, Page 13
12 Things to Look for in Email List Management Software, Page 14
How to Create an Email Campaign: A Step-by-Step Tutorial, Page 15
Cost of Email List Management Software/Software Providers, Page 16
II. THE PURPOSEFUL NEWSLETTER, Page 17
Earning a Consistent Four Figures per Month Publishing Newsletters, Page 17
Why Newsletters are Effective, Page 17
What a Newsletter Should Include, Page 19
Here’s Exactly What to Do to Start Your Newsletter, Page 20
How to Get Tens of Thousands of Newsletter Subscribers – In Just Weeks! Page 22
One of the Biggest Mistakes – and Lessons -- I Ever Made/Learned about Newsletter Marketing, Page 24
The 3 Most Important Things to Look for in a List Management Provider (IMO), Page 26 One Way I Use My Newsletter Stats to Make Money, Page 27
8 Ways to Increase the Chances of Your Newsletter Subscribers Buying from You, Page 27
How Many Dollars Does Each Newsletter Subscriber Earn You? Page 31
III. POSTCARD MARKETING, Page 32
4 Major Benefits of Marketing with Postcards, Page 32
Overview: The 4 Elements of an Effective Postcard, Page 33
4 Features of Effective Postcards, Page 35
The 3 Best Ways to Make Postcards Work for You, Page 36
Create an Effective Postcard Campaign in Just 6 Easy Steps, Page 37
Marketing with Postcards: What Response Rate (ROI) Can I Expect? Page 38
What Types of Businesses Can Really Benefit from Marketing with Postcards, Page 38
Marketing with Postcards: Where to Find Affordable Postcards Online, Page 38
Postcard Mailing: How Much Will It Cost to Send My First Postcard Campaign, Page 40
Learn More about Marketing with Postcards, Page 39
IV. THE ALMIGHTY PRESS RELEASE, Page 40
What Is a Press Release? Page 40
The 6 Elements of an Effective Press Release, Page 40
How to Make Your Press Release Relevant, Page 42
The Difference between Press Releases and Articles, Page 42
The 4 Best Ways to Make a Press Release Work for You, Page 42
The 5 Sections of a Press Release, Page 45
Guide to Writing a Press Release, Page 46
How to Submit Press Releases to Free PR Sites, Page 47
Press Release Example, Page 49
SEO Press Release: What It Is and Why It’s Extremely Important to Do It, Page 57
How to Get Your Press Release in the Top Positions in Search Engine Results, Page 58
Where to Find Keywords to Use in Your Press Release, Page 59
SEO Your Press Release: A Free Tutorial, Page 65
Why You Should Learn to Write Your Own Press Releases, Page 65
Hire Professionals to Write Your Press Release: Online Sources, Page 66
How Much Does It Cost to Write and Distribute a Press Release, Page 66
V. ARTICLE MARKETING, Page 67
What Is Article Marketing: A Quick Intro from an Article Marketing Pro Who’s Written Over 1,000 Articles, Page 67
What Is an Article Directory? Page 67
How Does Writing and Distributing Free Articles Get Me Sales and Leads? Page 68
What Is a Resource Box? Page 68
2 Essential Keys to Writing a Moneymaking Resource Box, Page 69
Example of a Resource Box, Page 70
The 3 Main Benefits of Article Marketing, Page 71
Article Marketing: What to Write About, Page 72
5 Distribution Channels for Your Articles, Page 72
The 3 Best Ways to Make Free Article Distribution Work for You, Page 75
Article Marketing Checklist: Does Your Article Contain These 8 Elements? Page 77
Free Article Marketing Tutorial, Page 79
Example: The Perfect Article – A Diagram, Page 81
VI. MARKETING WITH SALES LETTERS, Page 83
What Is a Sales Letter? Page 83
The 4 Most Important Elements of a Successful Sales Letter, Page 86
How to Start a Sales Letter: 4 Ways That Work! Page 87
Layout of a Sales Letter, Page 88
Sample Sales Letter, Page 90
VII. WEBSITE / BLOG MARKETING, Page 94
My Story: Getting a Website for the First Time, Page 94
The 4 Main Reasons Every Web Entrepreneur Needs a Website / Blog, Page 95
What’s the Difference between a Website and a Blog? Page 96
The #1 Thing to Consider When Trying to Decide Whether to Get a Website or a Blog, Page 98
The Web Design Process: 5 Steps to Getting a Website, Page 98
How Much Can You Afford to Spend to Get Your Website / Blog Done, Page 99
Naming Your Site: Selecting and Registering a Domain Name, Page 100
How Businesses Get Their Websites / Blogs to the Top of Search Engine Results, Page 102
Insight into How to Choose a Web Designer / Web Design Company, Page 103
Questions to Ask All Potential Web Designers, Page 103
What Pages Must I Absolutely Have On My Website/Blog? Page 106
What to Look for in a Web Hosting Company, Page 108
Web Hosting Costs, Page 110
About Free Web Hosting Companies, Page 110
Finding a Freelance Writer/Editor/Content Developer: What to Look For, Page 112
How Much Should You Pay a Content Developer (eg, Freelance Writer)? Page 112
Why Producing Content Has Never Been Easier – or More Profitable, Page 112
What You Need to Know about Maintaining / Updating Your Site, Page 114
Why You Should Learn to Maintain / Update Your Site/Blog Yourself, Page 114
About Marketing Your Website/Blog, Page 114
My Favorite Way to Market My Websites / Blogs, Page 115
VIII. SOCIAL MEDIA MARKETING, Page 118
Why Social Media Needs to Be a Part of Your Marketing Mix – Now, Page 118
5 FREE Ways to Build a Responsive Social Media Community, Page 119
The Best Way to Create Traffic (and Get More Sales and Leads) Using Social Media, Page 121
FREE REPORTS, Page 122
FREE REPORT #1: The 5 Biggest Marketing Mistakes Most Small Business Owners Make — And How You Can Avoid Them! Page 123
FREE REPORT #2: How and Why to Automate Your Marketing Plan, Page 125
FREE REPORT #3: How to Use the Internet to Increase Sales No Matter What Your Business Is, Page 129
About the Author, Page 133
Good luck!
Sincerely,
Yuwanda Black, Publisher
InkwellEditorial.com
NewMediaWords.biz
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