I've been a freelance writer since 1993. I starting selling information online in 2004. I've written numerous ebooks (10 to date) and a freelance writing e-course. I don't spend a dime to market these products. My number one marketing method is article marketing. Article marketing is free and can be done from anywhere. AND, generates sales for years to come (this ebook explains how and why).

I've owned numerous businesses -- online and off -- and have used every marketing method known to man -- from Yellow Page ads, to ads in the New York Times and other high-profile newspapers, to postcard mailings, brochure mailers and cold calling.

In my experience, article marketing trumps them all. If you have no marketing budget to speak of and are looking for a way to drive traffic to your website, increase traffic to your blog and generate consistent leads on a long-term basis, article marketing is the #1 way to do it -- hands down.

A MONTH-LONG, INDEPTH CASE STUDY

Following are my findings from a month-long article marketing case study. For if not done right, it can be a complete waste of time. If done correctly, it can literally explode sales.

THE DETAILS – WHY I CONDUCTED THE STUDY

As an overworked freelancer, my goal was to create more passive income.

A little history: I’ve been in publishing since 1987 and have been a freelance writer since 1993. I kind of took freelancing as it came those first few years, never relying on it as my primary source of income.

Inkwell Editorial was formed in 1996 as an editorial outsource firm. The smartest thing I did as a manager/owner was add staffing to Inkwell’s list of services. That really got the company over the hump, as placement fees ranged from a low of 3K on up to around 12K.

NOTE: In general staffing fees are much higher, but in editorial, salaries are low, so recruiting fees are below what you’d make in another niche, eg, tech.

A handful of placements a year and a few temps on assignment, coupled with my freelance writing income, provided me a very nice living.

Then came 9/11. The niche in which I staffed (editorial) crashed. Ad agencies and publishers cut back their orders because no one was spending on ad campaigns, so they had no need to hire writers, copy editors, creative directors, graphic designers, etc.

Luckily for me, during the time we offered on-site temps, I had managed to build up a pretty good roster of clients, so still got work as a freelance writer/editor.

Present Day: Having been a freelancer since 1993, I’ve reached the point where I want to “touch” projects less. So my goal moving forward is to create more passive income. And, that was the genesis of this ebook -- a seamless way to create passive income for years to come.

NOTE: This e-book consists of a series of blog posts, a Q&A session and conclusions drawn from the experiment overall. If you use article marketing (or want to know how to start and do it right from the beginning) as a way to get the word out about your online product/service, this ebook is a must.

WHAT DID THE STUDY CONSIST OF?

My goal was to submit one article a day for 30 days (excluding weekends) to 25 top-rated directories. This ebook outlines the details -- and the findings!

Sincerely,
Yuwanda Black, Publisher
InkwellEditorial.com
NewMediaWords.biz
P.S.: Want to start a successful freelance writing career, work from home and set your own rates? See all Inkwell Editorial Titles on e-Junkie.