All Products > Temkin Group Research > 2013 Research

State of Voice of the Customer Programs, 2013

Share on Facebook
Share on Twitter
Share via E-Mail
 
For the third year, Temkin Group benchmarked the voice of customer (VoC) programs within large organizations. These efforts continue to deliver successful results as companies have increased staffing and plan to spend more in areas such as customer insight and action platforms and text mining. We also found that executives are taking a more active role in VoC programs. When it comes to sources of insight, the use of mobile feedback has more than doubled since last year. Looking ahead, companies plan to focus less on multiple-choice surveys and more on interaction history and predictive analytics. Repsondents also completed Temkin Group’s VoC Competency and Maturity Assessment that examine capabilities across what we call the 6 Ds: Detect, Disseminate, Diagnose, Discuss, Design, and Deploy. While only twenty percent of companies have reached the two highest levels of VoC maturity, this level represents a significant increase from last year. When we compared high scoring VoC programs with others, we found that they spend more on analytics, use more data sources, and employ more full time employees.


Price: 195.00 - 2995.00 USD

Licensed internal users:

Share on Facebook
Share on Twitter
Share via E-Mail