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Dataset: 2016 Temkin Trust Ratings

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This product is the dataset, in excel, for the 2016 Temkin Trust Ratings (TTR). It includes the TTR for 294 companies and 20 industries, the changes in TTR between 2015 and 2016, and the difference in TTR across age groups for each industry.

Based on a study of 10,000 U.S consumers, the 2016 Temkin Trust Ratings is the sixth annual benchmark of consumer trust.

For the second straight year, USAA (for banking and insurance) took the top two spots. The next highest scoring companies are credit unions, Publix, Mercedes-Benz, USAA (credit cards), Chick-fil-A, Amazon.com, Residence Inn, H-E-B, Lexus, and BJ’s Wholesale Club. Also for the second year in a row, Comcast earned the lowest two spots in the Temkin Trust Ratings for its TV service and Internet service businesses. But many of its competitors also earn very poor ratings. The next lowest rated companies are Charter Communications (for Internet service and TV service), Time Warner (for Internet service and TV service), and Cox Communications.


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