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I sell my products on my website (fiddlehub.com) using E-Junkie cart buttons, and this is working fine. I also set up these same products in my E-Junkie Shop, and although the shop looks good, it's not clear to me how this helps me. Is there supposed to be some relationship between my site and my E-Junkie Shop that benefits my sales? What do I need to do to get some benefit from my E-Junkie shop?

Your E-junkie Marketplace shop does provide the advantage that all products listed in your Shop are automatically submitted to Google Base, which feeds into Google Product Search.

Aside from that, the Marketplace is just another place to sell your products. Many Sellers who either don't know how or simply don't wish to maintain their own Web site may prefer to use our Marketplace shop listings instead.