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I just upgraded my personal Paypal account to a business one to be able to display my own image at the top of the payment page on Paypal. I had to choose a business name, I used the name of my first product "blue widget" so when someone is on Paypal, he sees "blue widget" as my business name (including the link "Cancel and return to blue widget").

But now that I want to add other product, "red widget", which is sold on a totally different website, how can I configure Paypal so that it shows "red widget" instead of "blue widget" on the payment page?

I think Paypal only allow one business account by person so it seems I can only select one business name.. But that means a user buying a "red widget" will see a link like "Cancel and return to blue widget"! That would look weird!

Is there a way to specify the "business name" that should be used on the paypal page? Or should I use a neutral "business name" like "product".

Thanks for the help!

You would set your Business Name (which apppears at the top of your PayPal checkout screens) in your PayPal account's settings; consult PayPal help pages or support staff for any further information you may require.

You can also substitute a custom logo/header image in place of your business name. Just go to your E-junkie Seller Admin > Edit Profile > Upload Your Logo button. To unlock that feature, you must first join our Reseller program by copying your Reseller button code and pasting it into any live Web page; you will earn 20% of the monthly subscription fees paid by any merchant who signs up for E-junkie within 6 months after they click your Reseller button -- see more info here:
http://www.e-junkie.com/ej/reseller.htm

TysonYou would set your Business Name (which apppears at the top of your PayPal checkout screens) in your PayPal account's settings; consult PayPal help pages or support staff for any further information you may require.

Thanks for the reply Tyson, but this doesn't help me. What do I do if I need that Business Name to be "blue widgets" for one item, and "red widgets" for another one?

I asked the question on paypal developer forum:
http://developer.paypal-portal.com/pdn/board/message? board.id=basicpayments&message.id=40813

I guess I'll just use a "neutral" business name.

Yes, you can use a neutral/generic Business Name or custom logo/header, or otherwise you'd have to use completely separate PayPal and E-junkie accounts to get a different business identity for each product.