http://www.e-junkie.com/bb/ E-Junkie Forum RSS en-us Copyright 2012, 19.5 Degrees. All rights reserved. webmaster@e-junkie.com webmaster@e-junkie.com Tue, 9 Feb 2010 13:09:29 GMT Fri, 10 Feb 2012 10:32:41 GMT 681 E-JUNKIE 5 http://www.e-junkie.com/bb/ http://www.e-junkie.com/ej/logo.gif 290 104 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 Tue, 9 Feb 2010 13:09:29 GMT Why should I promote someone else's product at 20% when I could be promoting my own products at 100%?
If I am going to do all the work of promoting to my list and making a sale, a 50-50 split is the minimum I will accept. Go to Clickbank, the largest affiliate marketing site in the world, and check the percentages. For digital products, 50% is the minimum and many vendors offer 60% and even 70%.
It's different for tangible products, of course.]]> E-junkie Discussions; kjmaclean http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 Tue, 30 Jun 2009 21:30:45 GMT
E.g., 50% might not be unreasonable for a digital product like an eBook whose purchase price is nearly all-profit, whereas say 20% could be more in line for tangible goods where there is a physical cost to the item itself, maintaining inventory, manually fulfilling/shipping orders, etc.]]> E-junkie Discussions; E-junkieGuru http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 Tue, 30 Jun 2009 19:24:22 GMT
As I said, 20% seems to work just fine. If you have an affiliate that's doing significantly more in terms of marketing, etc., they will reap the benefits in terms of more sales, so the system works out fairly.

Just a thought, in case it helps.]]> E-junkie Discussions; Clare http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 Wed, 11 Feb 2009 14:04:52 GMT
With greater volume, I might be able to offer my affiliates a higher percentage, but most of them seem happy with 50% commissions.

(Yes, after I pay PayPal their percentage, I actually make less per-copy than my affiliates do. However, happy affiliates mean more sales. I see it as an "everyone wins" situation.)

I tried lower percentages but my sales were dramatically lower. My affiliates are happier and work harder to sell my books when I give them 50%.]]> E-junkie Discussions; seacoaster http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 Fri, 6 Feb 2009 02:38:33 GMT E-junkie Discussions; AP777 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 Fri, 6 Feb 2009 00:36:20 GMT E-junkie Discussions; SeattleCPA http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 Mon, 2 Feb 2009 17:43:24 GMT
I'm not sure how this applies to discussion here, though.

Would you not, following Goldratt's notion, need to say that the "system" bottleneck is the number of people using some teaser product? If that's what you're saying, I might agree with you.

But what if the bottleneck is some other step in the process?]]> E-junkie Discussions; SeattleCPA http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 Sat, 31 Jan 2009 16:46:43 GMT BlaineNever heard of The Goal - who wrote it? I'll pick up a copy at the library.

Eliyahu Goldratt. I have also included a couple other books that build on the foundation in The Goal. They give additional Thinking Process tools. You will probably want to read them multiple times.

While these are used as graduate level business textbooks the writing style is extremely easy and engaging so you will likely find yourself wanting to finish to see if your 'solution' is correct; so be prepared for some late nights ;)

FYI, I have completed the courses and am a 'Trainer of Jonah's'. Boeing has sent 10,000+ employees at $10,000/each to get introductory training by a 'Jonah'. This is powerful stuff for increasing productivity and profitability.

Here are the Amazon links, in the order I recommend reading them, so you know what they look like:
The Goal - http://tinyurl.com/acqa82
It's Not Luck - http://tinyurl.com/itsnotluck
Critical Chain - http://tinyurl.com/criticalchain
Theory of Constraints - http://tinyurl.com/theoryofconstraints]]> E-junkie Discussions; Sunnankar http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 Sat, 31 Jan 2009 13:14:14 GMT E-junkie Discussions; Blaine http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 Sat, 31 Jan 2009 09:18:27 GMT SeattleCPAEven if the product is digital, it sure seems like a low-overhead ecommerce retailer should just logically deserve less margin than a high-overhead bricks and mortar retailer. Also, remember that traditional retailers are (or are supposed to be) paying for products up front... So part of their 50% gross profit margin is a return on their investment investment.

What difference does any of that make?

I think Blaine makes a lot more sense. He seems to be applying the Theory of Constraints thinking process to maximize throughput. In this case we are talking about throughput for the seller not the affiliate. What the affiliate makes or loses is irrelevant. NCDesign, try reading The Goal and you will see the wisdom in Blaine's analysis.]]> E-junkie Discussions; Sunnankar http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 Tue, 27 Jan 2009 21:18:23 GMT
I would wonder if the real problem when an affiliate/reseller business doesn't work right stems from the volume... I.e., it's not that one needs higher affiliate percentages... what one really needs is more traffic, more buyers, etc.

BTW, just to add a bit of content, the ebooks that I sell are documents that describe how to setup a limited liability company (http://www.llcsexplained.com), a regular corporation (http://www.fasteasyincorporationkits.com), or an S corporation (http://www.scorporationsexplained.com) in a particular state.]]> E-junkie Discussions; SeattleCPA http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 Mon, 26 Jan 2009 13:05:49 GMT
Especially if you have back end products then you can't go too far wrong by treating your affiliates as well as possible, even if that is giving them 75-100% of the front end profits (or even taking a loss) because the largest expense for a digital product is generally customer acquisition.

Once you learn what your lifetime customer value is then you can better craft how much you can spend on your affiliates or other advertising methods in order to acquire that customer.]]> E-junkie Discussions; Blaine http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 Mon, 26 Jan 2009 06:33:35 GMT
E-junkie offers 25% to it's resellers .. IMHO, offering 50% might undermine your product's worth.]]> E-junkie Discussions; E-junkieChef http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 Mon, 26 Jan 2009 02:48:24 GMT E-junkie Discussions; NathanS http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 Sun, 25 Jan 2009 20:58:05 GMT
If you have back end products to sell to your customers, then offering 75% or even 100% of the front end sale can still be more profitable to you than getting that extra $5 up front.]]> E-junkie Discussions; Blaine http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 Sun, 25 Jan 2009 20:31:16 GMT http://www.e-junkie.com/ej/search.php?section=affiliates&q=ebook]]> E-junkie Discussions; E-junkieGuru http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 Fri, 23 Jan 2009 18:46:40 GMT
I.e., in a regular bookstore where the retailer actually has to buy the product and then inventory and take care of the product, the retailer's share is fifty percent (or actually sometimes a little less).

A "retailer" who doesn't pay up front, doesn't provide sales people, doesn't process the refunds, etc., would logically seem to deserve much less.

I thought about the fifty percent a retailer hopes to get... about the fact that the percentage could not be zero. I guessed that 25% might be reasonable in my case...]]> E-junkie Discussions; SeattleCPA http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 http://www.e-junkie.com/bb/topic/3103/pg/0#post13293 Fri, 23 Jan 2009 05:05:33 GMT E-junkie Discussions; NCDesign