Having a powerful and consistent personal brand puts you one step closer to landing your dream job.
Some job seekers still think in terms of the old job market paradigm. The old paradigm said most companies post to job boards, had full-time recruiters who carefully selected candidates and expected employees to stay for at least five years.
The realities of the new job market have shifted the job seeker’s paradigm on its head. Now, most jobs never even see the light of a public posting. Many companies have laid off corporate recruiters leaving hiring up to the line manager, who doesn’t even get paid for that task. And candidates are not expected to stay in any one job for more than two years.
The only thing consistent from job to job in your career is You. Your brand is going to stay with you until you retire. Oh, it will change and adapt. But You will still be recognizable.
If anything is important for your job search, then personal branding is the most critical and most overlooked step. By reading and following the suggestions in this book, you have already differentiated yourself from the other 299 people applying to your dream job.
About the Author: Joshua Waldman is founder of Career Enlightenment LLC, a highly sought out blog and career consulting agency based out of Portland, OR. His blog, Career Enlightenment, has been featured on top career websites such as Brazen Careerist and Careerealism.com and is frequently used as a resource for the Wall Street Journal’s Career Blog.
Price: 19.99 USD
|
