Google Analytics - Google releases free web analysis software
Posted on November 14, 2005, 11:37 pm by E-junkieChef under NewsNovember 14, 2005
Google has started offering its AdWords users a free traffic-tracking service called Google Analytics. Google had acquired Urchin web analytics in March and had got the Analytics tool as a result of the acquisition. Google had reduced the price of the product to $199 a month from $495 after the acquisition.
The fully-featured analytics applications based on Urchin's technology will compliment the simple tracking tool that's currently available with Google AdWords.
The launch of the new software lets AdWords users see accurately how visitors interact with their Web site and what kind of impact their advertising campaign is having on viewers.
“Google Analytics will let Web site owners see exactly where visitors to their site are coming from, what links on the site are getting the most traffic, what pages visitors are viewing, how long people stay on the site, which products on merchant sites are being sold and where people give up in multi step checkout processes” said Paul Muret, an engineering director at Google and one of the founders of Urchin.
The Google Analytics tool provides a detailed as well as three summary views, for executives, Web masters and marketing officials.
Click here for more information regarding the Google analytics tool.
