Sending product updates and newsletters to buyers and non-buyers
What are Buyer Groups?
We automatically add each buyer's name and email to a Buyer Group list for each product they have purchased.
NOTE: We can only send Updates/Newsletters to buyers whose emails actually appear in a Buyer Group. Original buyer emails may not be listed in a Buyer Group if their address has since become undeliverable, or if they have unsubscribed from the list, or if they opted-out of joining the list in the first place during checkout.
Sending Updates
Go to Seller Admin > Send Updates/Newsletter. Select the product you want to send out and optionally enter a custom Subject and Email Message. Select the buyer group(s) you want to receive the Update, then press Calculate Cost. Once you make the payment (via PayPal) using the button provided there, the update will be sent and you will be informed once all the emails are sent.
If you do not provide a custom message, the product's standard thank-you email would be sent, so make sure you have the Subject and Email Message body right. You can preview the email which will go out by sending yourself an email from Seller Admin > Send free download link.
If you have "Send payment data to server" option enabled for your product, we will still post all the relevant data to the URL you have specified in your product configuration.
NOTE: Products will be unavailable to send Updates for if they are set to Send Stored/Generated Codes, or are using Inventory Control, or are using the Send Payment Data to a URL (Payment Variable Information URL) feature. You can send Updates for such a product by temporarily disabling those features in the product's settings, then re-enable them if necessary after sending the Updates.
Sending Newsletters
Go to Seller Admin > Send Updates/Newsletter. Select Newsletter in the menu, then type a Subject and Email Message (plaintext only, no HTML). Select the buyer group(s) who should receive it, and press Calculate Cost. Once you make the payment (via PayPal) using the button provided there, the update will be sent and you will be informed once all the emails are sent.
Removals and updating contact information
When you refund a payment, the buyer is automatically removed from the mailing list.
Features for merchants you and buyers to update contact information are coming soon.
Before you send the update, you will be shown the cost to send the update in the Admin and you will need to pay it using the button there to send the update. Our pricing for updates is calculated based on the following rules for each recipient:
- For each unique email address in the list:
- 2.0 cents base cost
+ 1.0 cent per file (if applicable)
+ 0.4 cents per MB of the file (if applicable)
NOTES:
- The minimum cost of sending an update is $1.00 USD.
- We put a delay of 1 second between sending each email.
