Yahoo! Search Marketing - Yahoo drops Ad Deposit to $5

November 8, 2005

Yahoo had dropped the $20 per month minimum spend requirement for Search ads last month. Yahoo has taken one more step to making advertising with Yahoo! easier and more convenient - by lowering the minimum deposit from $30 to $5 for US advertisers.

Yahoo hopes to attract more advertisers to swells it 100,000 advertiser’s base. The $5 deposit can be used to pay for click-through charges for campaigns. After the initial deposit, an advertiser can spend as much or as little as they like each month based on the keywords they select and how much they bid for each one. Through Yahoo! Search Marketing, advertisers can reach over 80% of users online for as little as 10 cents per click. And of course, with Yahoo! anadvertiser pays only when a user clicks.