Writing for the Web: The 5 Key Components of a Business WebsiteTips and tactics for your readers and the search engines.
You No Longer Have to Be a Geek to Optimize Your Content!
And you can get your website to rank higher on Google.
Content Optimization - The art and science of structuring visible text and "behind the scenes" programming for maximum impact on human readers and search engine robots.
This program includes -
The 5 Key Components of a Business Website - a 30-minute audio podcast with a PDF study guide included to help you apply key concepts to your own situation.
The 5 Key Components of a Business Website - a 30-minute audio podcast with a PDF study guide included to help you apply key concepts to your own situation.
Some examples include:
- Clear Business Information - The Essential High Level Questions
- Contact Information - Not Just a Formality!
- Service and Product Pages - More Powerful than You Think
And much more, such as:
- Are you "layering" your information, going from overview pages to detailed pages?
- Are your pages "product dumps", overloading the visitor?
- Do your pages appeal to both informed and uninformed prospects?
- Are you putting quality information on your site - and reaping the benefits?
- Do you use humor? Be selective - business humor can backfire .
- Does every page of your site and every blog post have a conversion zone?
