Christian Retailing spotlighted this trend recently in an article calling attention to the group of author-run blog sites and new social media forms such as Twitter and Facebook. Cheryl Kerwin, senior marketing manager for Tyndale publishers says, "An author needs to be online somewhere - whether it's a blog, Facebook page or a website. Digital seems to be the trend, and we recommend this to all of our authors, encouraging their involvement in this 'cost free' communication ...which builds a loyal following."
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