An awesome collection of over 33 of Jeffrey Dobkin's how-to articles on marketing and direct marketing. More than 250 pages of tightly focused tips and techniques to increase your response and make your phone ring. No history, no theory, and no b.s.

Chapters include:

The Biggest Mistake Every Firm Makes in Marketing and How To Correct It.
Increase your Advertising Response 10 Times.
Marketing Reference Tools (media directories analyzed)
Magazine Publishers Hate Me (How to buy magazine ad space at discount)
How to Create a Winning Direct Mail Package
Getting your Press Release into Print
A 15-Page Direct Marketing Action Plan
Best Campaign I Ever Wrote
The Most Valuable Letter you can Write
A Simple Rule to Create the Best Headline
The 10 Worst Mistakes in Direct Mail
And, Jeffrey Dobkin's own Technique to Delay Brain Death in Heart Attack Victims
Don't miss this book - at a special low price. You'd be foolish not to buy this book. This will be the best fifteen bucks you will ever spend to learn a lifetime of secrets from this master marketer's inside vision of successful marketing and direct marketing methods. Satisfaction guaranteed.