"Why Didn't My House Sell?"is a special report you can use to show homeowners what probably went wrong the last time they listed their house.

Since obtaining an offer is contingent on price, presentation, and marketing, the points it presents will serve as a starting place for your discussion about how you will handle their listing. Your prospects will easily see how their last agent failed them - without you needing to mention it.

In addition, this report points out the seller's responsibility in presenting the house well and encourages them to consider what they can do to make it more appealing. This could be an advantage the last agent didn't enjoy - and could even be the primary reason why the house didn't sell.

Use this report as a first mailing to Expired Listings, as a "bait piece" to entice them to opt in to your auto responder messages, or as a handout to use during listing presentations.