If you're starting a new company, the last thing you want is to waste time and money developing the software your business needs to deliver products and services.

New from Critical Results, the Startup Booster is a series of easy, half-hour audiochapters with workbooks to help you succeed with your software-dependent startup company.

Startup veteran Mark W. Schumann guides you through the steps of building or buying the software technology you need to succeed. The first module, Buy or Build? addresses the most important question of all: Does your business needs a customized software solution to begin with?

If you can achieve the same or better business outcomes with off-the-shelf solutions, you should, but how do you know? Mark gives you a simple eight-step process to figure that out with confidence.

For a limited time, the Buy or Build? module will be available in preview form at the special price of US$27.00. This is is a no-regrets price: when future modules are published, early buyers of this first module will always get the best combined package price avaiable!