more info, click here! OMG! Not Yet Another Book About Blogging! Do you remember the days when a mere mention of the word “blog” would split a room in two? Within a second you could have the nerds and technologically informed silently nodding to themselves and rolling their eyes while the uninitiated blurted out: “HUH? WHAT? A BLOB?!“ Then, unavoidable as the Amen in church, the geeky litany was unrolled: that the word blog was actually a blend of “web-log“ and usually referred to a collection of entries in reverse-chronological which could theoretically consist of text, audio, video and allowed interactivity in the form of comments. Today, nobody talks like that anymore. Every child knows what a blog is. Every groundskeeper and aunt from overseas has stumbled over one, before. And yet, whenever the word blog is mentioned in newspapers and television programs, I can’t help thinking that it is still often treated as if there were invisible quotation marks around it. As if blogs were part of some deeply obscure and terribly unpredictable underworld that were at best approached with caution, at worst avoided as mere swamps of disinformation. And, to give them some credit: there are these blogs full of political rants, biased to the brim, their contents almost as outrageous as their bad spelling. Then again, they are just one example of blogging and are in no way representative of the whole spectrum of blogging. In the same way Victorian poetry and a clumsily translated vaccuum-cleaner manual have not much more in common than being made up of words, also the functions, aesthetics and contents of various blogs can be like day and night. This book is about one particular approach to blogging, one which I’m fond of calling: The Third Kind (Don’t worry, it doesn’t involve making mountain-shaped models of mud or going on an unpaid alien abduct…, er… holiday.) Read More, click here!