"Don't Try Mobile Marketing Until You Read This!" contains pertinent information for those thinking about initiating mobile marketing into their advertising platforms, and also for thos who already utilize mobile marketing.
Chapter 1 discusses the definition of mobile markeing, possible return on investment scenarios, and the FCC's "CAN-SPAM" rules. It explains how mobile marketing easily obtains an interactive relationship between the consumer and organization which is beneficial to both groups.
The next chapter explains the various ways that consumers benefit from mobile marketing through text alerts, mobile coupons, contests, raffles, and sharing of information at the touch of a button. There are several mobile marketing modules being used already, and many more are emerging with the trends and desires of consumers.
Chapter 3 is entitled, "The Long Code vs. the Short Code." The short code is usually a five or six digit number shared by many groups due to its high cost. The long code looks like a phone number but is much easier and inexpensive to obtain for one's own use. Both long and short codes have advantages and disadvantages which are discussed in this chapter.
Chapter 4 goes into much further detail with regard to the various SMS applications and modules. Besides giving definitions to terminology, this chapter gives specific examples of companies who are using mobile marketing in their advertising campaigns.
The next chapter discusses the do's and do not's of mobile marketing. Before implementing an SMS campaign, companies should consider the man reasons for running the campaign. In order to promote an effective campaign, many questions shold be answered first.
Chapter 6 concludes the book with some very interesting facts and statistics pertaining to SMS marketing. During 2012, it is estimated that 10 trillion text messages will be sent and delivered on a global basis. With this in mind, mobile marketing is more affordable than one might think.
mPromptu Marketing (http://www.mpromptumarketing.com) even gives suggestions on how to begin text message marketing for free. In addition Impromptu Deals (http://www.impromptudeals.com) is a national directory for mobile marketing campaigns which offer advertising subscriptions that range from $0-$15.
"Don't Try Mobile Marketing Until You Read This!" is very easy reading and provides valuable and timely information. It puts various pieces of the puzzle all in one place.
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