[GDE-38] UNDERSTANDING YOUR VALUE: How to Craft Your Own Totally Unique and Compelling Marketing Message
Is your website copy following the same old boring, generic, ineffective industry script that everyone else uses (by the way, this is one of the biggest client complaints)? Do you struggle with what to say and how to say it? Do you want to create a unique value proposition that really resonates with your desired market? If so, this guide is for you! With this tutorial, you will gain a deeper understanding of what it is you really offer to your clients and your value to them (hint: clients don't buy services, they buy solutions). Exercises included in the workbook walk you step-by-step through the process of crafting your own unique value statement, one that will have more attractive, tangible meaning to your prospective clients and have you standing heads and tails uniquely above the crowd.
Covers:
- Getting clear about the business you're in (because if you're confused, you will confuse clients as well);
- Identifying your target market;
- Profiling your ideal client;
- Defining your value and creating your unique marketing message.
BONUS: "Understanding Your Value" Exercise Workbook (in editable Word format)
ABOUT DANIELLE KEISTER: As a veteran Virtual Assistant and successful business owner (I’ve been running my own practice since 1997 and came to the biz with an administrative career spanning 25+ years), it is my passion to help others in the administrative support profession grow stronger, more financially successful businesses that lead them to greater personal happiness, freedom and client satisfaction. Find me at my blog at http://www.grittyva.com and on Facebook at http://www.facebook.com/pages/Danielle-Keister/105689129495050?ref=ts
