WBK-38 Understanding Your Value: How to Craft Your Own Unique Value Proposition and Cash In on Value-Billing Methodologies

Is your Web site copy and marketing message following the same old (ineffective) script that everyone else in the industry uses? Are you still trading hours for dollars and making less money the faster you work? Wouldn't you love to stop watching the clock and make a ton more money than you're charging now? If so, then this workbook is for you!

With this tutorial, you will gain a deeper understanding of what it is you really offer to clients and your value to them. Exercises included in the workbook walk you through the process of crafting your own unique value statement, one that will have more attractive, tangible meaning to your prospective clients and have you standing heads and tails above the crowd. Also included are practical how-tos for implementing value-billing methods and strategies that allow you to work less while making more money. PDF Format; 21 pages.