From Apps to Maps: Smartphone Usage by Adoption Wave
Original, primary research
September 2011

Original Summus research, insights and perspectives on smartphone usage patterns provides hard-to-find data on how early adopters, middle adopters and late adopters use their smartphones. Summus's new research and analysis can help companies answer some critical questions about mobile marketing and development:

• What are the implications of the differences between early and later adopters?
• What do these trends say about the future of mobile usage?
• How can companies develop more effective mobile interactions?
• Why does mobile matter so much?

12 pages
267 US respondents

12 exhibits

• Fig 1. How long have you been using a smartphone?
• Fig 2. What type of smartphone do you use?
• Fig 3. & Fig 4. Since you started using a smartphone, has your usage of your desktop or laptop computer changed?
• Fig 5. How often do you use your smartphone for 5 minutes or less?
• Fig 6. Percentage who never use their smartphone for various durations
• Fig 7. Most common reasons you use your smartphone
• Fig 8. For which of the following do you use your smartphone?
• Fig 9. Would you download an app from a favorite store that alerts you to deals or promotions when you are nearby?
• Fig 10. Which of the following best represents your level of dependence on your smartphone?
• Fig 11. When do you anticipate buying a tablet (asked of those who do not currently own one)?
• Fig 12. Which concept do you most closely associate with mobile devices?

Includes a Q&A with David Carroll, Associate Professor and Director, MFA Design and Technology graduate program at Parsons The New School for Design.