I'll start by admitting a) I am a newbie, and b) there are some aging theads that are similar to what I'm about to ask, but I didn't see an answer that provided a definitive solution. Since some of the threads were 2+ years old, thought I'd start a new one.
What I want to do is include the %total% variable in my Google Adwords conversion tracking code.
The line: var google_conversion_value = 0;
ideally would become: var google_conversion_value = %total%;
The reason for this, of course, is that I need to track ROI on my Adwords campaign.
If there is a way to accomplish value tracking of conversions, or if this will work, please let me know.