In Google analytics, where do I find / how do I report the "add to cart" click data?
"E-junkie Cart buttons are pre-integrated with Google Analytics. When you use E-junkie Cart buttons together with our version of Google's Analytics tracking code (given below), we can add cart-button click tracking to the regular Analytics page-traffic monitoring, and we also take care of context transfer and ensure that we don't report duplicate conversions if the buyer returns to their thank-you page again."
Ok, I have the recommended JS in the footer, and get GA shows the ecommerce tab with data:
Overview, Total Revenue, Conversion Rate, Average Order Value, Product Performance, Transactions, Visits to purchase, Days to purchase.
Good data. But I want to see how may people clicked the "add to cart" - where is that? sure, conversion rate gives an idea, but not the volume. Sure, one could calculate it, but again - would like the raw data - x visits, y transactions.
Custom reporting shows the following ecommerce datapoints:
Per Visit Value
Days to Transactions
Count of Visits to a Transaction
What am I missing?