If you are an Affiliate yourself and just want to promote the links you got from Affiliate Admin for your Merchant(s), you can either post the entire link code you obtained to any Web page where you can paste HTML, or you can extract the <a href= URL from your Hop Link code and use that with AdWords, etc. (not recommended with Direct Links, which should ideally go on a product page of your own). E.g., if this is the link code you obtained from Affiliate Admin:
<a href="https://www.e-junkie.com/ecom/gb.php?cl=XXXXX&c=ib&aff=YYYYY" target="ejejcsingle">Click here to visit Merchant website!</a>
Then just this part would be the link URL:
https://www.e-junkie.com/ecom/gb.php?cl=XXXXX&c=ib&aff=YYYYY
For further advice or instructions, please contact your Merchant directly, as they might have more specific/helpful tips or requirements for their own program.