I think it's just that we never developed any way for a cart-button URL to update existing items already in a buyer's cart at all, and the cart doesn't support adding the same item to a buyer's cart more than once, in order to avoid confusion or mis-orders in case a buyer didn't realize they'd already added that item, so trying to add another instance of an existing item in the cart just gets ignored.
Normally, quantity would be made editable by enabling "Let buyer edit quantity" in the product's settings in your E-junkie Dashboard, then buyers can change the quantity of that item in their cart once they've added it.