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How does PayPal determine the language their checkout site shows the buyer?

PayPal usually does a pretty good job of guessing the buyer's language preference. As soon as the buyer logs into their PayPal account to complete checkout, they will respect the language preference saved in the buyer's PayPal settings.

Before that point, on the initial PayPal checkout screen where the buyer would either login or provide their card details if they don't have a PayPal account, PayPal looks for some things to determine the language:

  • Shipping country the buyer specified in their cart;
  • Language preference cookie stored in the buyer's browser from a previous PayPal visit;
  • Language preference in the buyer's browser settings;
  • Residence country of the buyer's PayPal account;
  • Residence country of the seller's PayPal account.

In case none of those conditions apply, you can define a default language on our Buy Now button codes only, by adding one of the following codes to your Buy Now button's href= URL:

&lc=ES (Spanish)
&lc=DE (German)
&lc=FR (French)
&lc=NL (Dutch)
&lc=IT (Italian)
&lc=JP (Japanese)
&lc=CN (Cantonese)
&lc=US (English - you would use this ONLY if your default language setting in PayPal is something else and you want to display the page in English)

For example:
<a href="https://www.e-junkie.com/ecom/gb.php?i=1&c=single&cl=37&lc=DE" target="ejejcsingle"><img src="http://www.bagpiping.de/buttons/btn_buynowCC_LG.gif" border="0" alt="Buy Now"/></a>