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How can E-junkie provide "unlimited" bandwidth?

Everybody knows, bandwidth is not free. We pay for a humongous amount of bandwidth (which is 20% more than our total use) and rather than allocating parts of it to our merchants, we give them an "uncapped" access to the complete pool. So even though the small fee we charge each merchant is only good for a fraction of the bandwidth we make available, we are able to provide uncapped access by pooling the bandwidth of all merchants together (as not all merchants have high bandwidth requirements) and then adding a 20% buffer.