May 19,2017 9 min read
These little squares have existed for 20 years and with the scan of a smartphone, a user can pop up a ton of information about your company. You can print these codes on everyday items like business cards, leaflets and beer coasters. The hardest part will be compelling those that encounter them to whip out their phone and scan the code. So think carefully about how you present them. A well crafted call-to-action is a necessity, cleverness is a bonus and a special offer is even more incentive.
Have you considered commissioning an artist to help you create unique advertising? A truly great (in size and quality) painting is a great alternative to a billboard and can help broadcast what your brand is to passersby day after day. Pick a great (read: high traffic, highly visible) spot, make sure you secure all city approvals you may need and pick an artist that matches your brand aesthetic and identity.
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