8 Things Nobody Tells You About Starting An Ecommerce Business
If you have ever thought of starting an ecommerce business, now might be the best time ever. With today's technological advancements in the digital space, it is possible to start an ecommerce business from any part of the globe. This can make the goal of being your own boss more than just a dream.
Yet, knowing how to start your ecommerce enterprise can be an uphill task given the tremendous amount of readily available information - particularly on the net. Besides, your aim should be to create a business that would start generating revenue sooner than later.
Fortunately, you've come to the right place. Stick around to discover eight things nobody tells you about starting an ecommerce business. Let’s dive in.
1. You Still Need a Solid Business Plan
Business plans aren’t tools reserved for brick and mortar businesses only. To build a successful e-commerce business and stand out from the crowded online space, you need to have a solid business plan and a well-documented marketing strategy.
These documents will be the roadmap that will help bring your ideas together, determine what to prioritize, and how to reach out to new customers effectively.
2. Help People to Find Your Business
Don't wait for people to find their way to your e-commerce site somehow and buy your products or services. This won’t work. You need to leverage SEO to bring traffic to your site by doing things like:
- Posting valuable content
- Creating high-converting product pages
- Using relevant keywords in your landing pages to increase the likelihood of your site showing up during relevant searches
Having a top-notch website or landing page isn’t enough. You need good SEO as well to bring in high-value traffic to grow your e-commerce business.
3. Don't Underestimate the Value of Social Media
If you aren’t reaching out to new customers and connecting with current ones via social media, you are losing out big time. Social media makes it extremely easy to boost engagement with your e-commerce business. Become active on social media and choose the proper channels; where your target customers are already present.
Additionally, build a community section on your site or social media platforms where customers can connect, thus building engagement.
4. Improve Your User Experience
Customers love a great user experience. It's no use having a great e-commerce site if the user experience sucks. Optimize their experience by utilizing simple site navigation, clear positioning, and call to action. In addition, make the checkout process straightforward, offer various payment options, and don't neglect to optimize mobile UX too.
Alongside good UX comes excellent customer service. To provide this, you need to know your customers well to enable you to meet their needs and tastes. This is where you leverage your social media to learn all you can about your customers and their specific needs. Also, take customer feedback seriously and use it to better your services.
Finally, establish trust and credibility with your customers and potential leads by developing an attractive and user-friendly website, you don’t need to be a programmer these days to create a website, website builders can be a good fit for non-tech-savvies Go a step further and provide contact details, quality product information, ensure there are no hidden costs, and commit to constant site improvement.
5. Personal Abilities and Skills Matter a Great Deal
Running a profitable e-commerce business can be challenging, but it takes more than passion to overcome the difficulties. You need the right skills and capabilities, too. If you don't, then acquire them. Learn skills like marketing, communication, leadership, and how to use digital tools and techniques to make work easier, faster, and increase your productivity.
Such tools include social media management tools, invoicing, communication, and marketing automation tools. These are crucial as they help you save both time and money.
6. Industry Knowledge
Industry knowledge is crucial because it helps you identify gaps, emerging technologies, growth opportunities, and changing trends that your business can leverage or exploit. It's also advisable to share useful information with your customers - plus you can earn new ones by providing answers to queries.
Consider creating a blog about your product lines, product updates, or launches and as a way to establish your thought-leadership in the industry. Besides, valuable and relevant blog content helps boost engagement by building backlinks.
7. Market Your Business
Marketing your ecommerce business is essential if you are looking to attract customers, retain them, and grow your sales. With the right digital marketing strategy, you can keep your valued customers engaged and turn them into loyal brand supporters.
Figure out the best marketing tactics and strategies for your business or try new ones to drive traffic and convert the same to sales. For example, email marketing campaigns are proved to have one of the highest ROI for businesses.
8. How Long Till "Take Off"?
There is no definite answer to this question, as many factors determine how long your business takes to grow. For starters, online businesses can be extremely competitive, and client needs are as varied as they are dynamic.
While it's not easy to run a successful e-commerce business - or any business for that matter - it always helps to know what you are getting into before you start. And this article provides you with a good head start.
It's extremely rare for an e-commerce business to turn into an overnight success, but generally, it shouldn't take more than a year or two to take off. If it does and there are no signs of growth, it would be advisable to reevaluate the business model altogether.
Building your e-commerce business is an exciting but challenging experience. However, don't wait for everything to be perfect before you set up shop. In other words, you don't need to know everything or have everything in place first. While you might know next to nothing about running an ecommerce business, you will figure things out and learn the ropes as you run the business.
Once profits start rolling in, invest in an e-commerce marketing plan and consider optimizing your store to grow the business. Be warned, though; starting an e-commerce business might not be easy, and you might feel like throwing in the towel a couple of times. But in the end, it will all be worth it.
About the author
Robert's passion has always been web tools that make your life easier. That's why he founded the WebsiteToolTester, where you can find reviews and tutorials for the world's best website builders and e-commerce platforms.