8 ways to Improve E-Commerce Growth on WordPress
The explosion of e-commerce businesses allows merchants to reach customers all over the world. However, it’s not as simple as setting up shop and letting the customers come to you. The internet is full of competition but with these handy hints, you’ll be streamlining customers to your domain in no time.
The blueprint for improved website interaction, and subsequent e-commerce success, is to perfect Search Engine Optimization (SEO) tactics. Websites firstly need to determine the keywords they want to target, ensuring that they are relevant to their target audience and their products and that they are the correct length and content to compete effectively against their online competitors. Keywords for e- commerce should be focused on the product and organised effectively on the website in the content, URLs and product description so that potential consumers can easily find what they are looking for, leading to optimised interaction and e- commerce growth.
2. Social Media
Social media is no longer a helpful hint for improvement, it is now absolutely essential for the growth and success of a business or website. Used correctly, social media is the tool that will spread awareness of your e-commerce business far and wide, bringing customers to your domain and the opportunity to forge valuable connections. It is important to have a clear and identifiable brand and a specific target audience. This will give websites the edge over competitors and provide a solid customer base from which your e-commerce business can grow.
3. Customer Service
The business tip that has been relevant since the dawn of trade. Good customer service results in great connections and the attainment of coveted word of mouth recommendations. On an e-commerce website, great customer service can take the form of a live chat, available to help customers with their queries 24/7. Today, customers expect immediate responses which can be provided by the use of phones, emails and automated chatbots that are useful for clearing up the majority of simple questions and can be incorporated into your website at the click of a button.
4. Regular Content
Keep your e-commerce business relevant and up-to date by ensuring that content is being put out at regular intervals. Websites can utilise videos, images and articles to reinforce their products and create interaction with consumes and website visitors. It’s also a key way of keeping up your SEO credentials. “Websites often make the mistake of finding their initial keywords, producing content and assuming that is sufficient. For successful SEO results and the maintenance or improvement in google rankings, keywords must be constantly revised, updated and included in new content.” Say Jason Edelman, developer at Eliteassignmenthelp and Essay Services.
5. Social Proof
Website content is invaluable, as are the marketing and SEO strategies that accompany it. Unfortunately, no matter what a website claims, customers are aware that the website is talking about itself with an intention to sell which will always create a layer of doubt. One of the most effective marketing tools and a way to include some infallible social proof is to include customer reviews of products and services. “Studies have shown that peer feedback is regarded considerably more persuasive and trustworthy and this can be in the form of ratings, reviews, social media recommendations, referrals and testimonials from previous customers” says Joan Gallett, project manager at State Of Writing and Ukservicesreviews.
6. Registration and Checkout
Make life as easy as possible for your customers by simplifying website registration and product checkout. Customers want to reach their product instantly so a having a long registration process can put people off and send them to competitors. Equally, customers find a complex checkout process frustrating and results in a negative view of their interaction with your site.
7. Marketing Plan
Every business needs an effective marketing campaign that persuades potential customers that your product is worth their time. Newer business should focus on specific target audiences to create a solid customer foundation for future growth. Marketing campaigns are centred around precise and defined branding that lets audiences know exactly what your business is about. Methods of execution include social media, email campaigns and advertising.
8. Sales Funnel
A sales funnel is how a business turns leads into customers. It outlines the route a user takes from the initial interaction with the website until beyond checkout. To create an effective sales funnel, website developers must understand the desires and requirements of customers, what they are looking for and how to make it easy for them to achieve the tasks that they came to the website for. It is focused on clients’ user experience and e-commerce website owners can be confident that the more streamlined their sales funnel, the more their e-commerce will grow.
Combining all these aspects together with a product you believe in will give you the best chance at improving e-commerce growth and turning a fledgling website into a certified, profitable business.
Beatrice Potter is a tech blogger who writes for Australian Help and Assignment For Sale. She is involved in countless business projects for which she identifies project problems and finds appropriate solutions. Her ongoing goal is to improve the effectiveness of business communication. Beatrice also writes for Write My Essay blog.