In our modern world, it seems like there is a mobile app for everything. The competition is growing every day. This means up-and-coming app developers and the business owners behind them need to find new ways to make their app stand out from the crowd. But for app developers and business owners new to the App Store, it can be confusing to figure out how optimize your app for the App Store and get your shiny, helpful, new app to get discovered by the users who will want to use it. Building the perfect app is just the beginning.