Social video has become a hugely effective marketing tool, particularly for online businesses. Next year, online video users are expected to double to 1.5 billion. And 52% of consumers say watching product videos gives them more confidence in their purchasing decisions. By 2017, video will account for a whopping 69% of all consumer internet traffic.
Facebook, Twitter, Instagram, YouTube and Vine are all popular social networks that you can use to disseminate videos you create to promote your brand. Consider your goals, where your audience is and get to shooting. We'll help you make some decisions on how to edit your raw video into a final product. You don't need fancy gear necessarily, you just need good ideas and a willingness to learn how to execute that vision.
Vine and Instagram make it easy to upload very short videos (5 seconds for Vine, 15 seconds for Instagram). Unlike some of the other social networks, promoting these posts is not possible but if you invest in growing an audience, these social networks can help you boost your business, and you'll only need your phone and a (free app).
If you invest in learning how to edit raw video, you can create a compelling package that seriously promotes your brand and drives sales. You can then disseminate that video (with an ad budget behind it even) on social networks like Facebook, Twitter and YouTube.
Here are some options to help you up your game...
The cheapest option for video editing are to go with the ones built by the companies that made your operating system. In both cases these might already be on your computers.
From there you move into the options that have a higher price tag on them.
Finally, we have the high end options. We know video marketing can be hugely effective and it can be worth investing in.
Whatever your thoughts are, if you are considering advertising, consider integrating video into your strategy. Who knows, you might be the next Instagram or Vine King.
Good Luck and Good Sales!
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