You can spend 5X as much acquiring a new consumer as retaining an old one, according to eConsultancy, and brand loyalists are an integral part of any sustainable business model. But retaining consumer attention in today’s content-busy scenario is hard, especially because consumer attention spans have dropped.
To retain consumer attention, you have to be present and equally attentive across multiple media and channels, because today’s market is spread across them. Maintaining a presence across multiple channels can be taxing, unless you have the right communication strategy and tools.
This is a list of seven content marketing tools to increase consumer retention across different channels.
Managing large email volumes can be tough, and you may end up missing or unintentionally ignoring some of them. You can use autoresponders on GetResponse to avoid such an issue. The autoresponders can be used to acknowledge emails or send an interim message to consumers, before to get to writing responses yourself.
Design is also key to holding audience attention. You can use industry-specific email templates on GetResponse to optimize your design and appearance.
Finally, you can also use the tool to A/B test and monitor emails, to ensure that what you’re sending out is resonating with your audience.
Social media is important for brand exposure and website referrals. But reaching your target groups on social is a task, let alone holding their attention.
To ensure consumers stick with you, you first have to earn their trust. Content can help you build that trust. You can use the tool to curate fresh content related to your industry, to establish yourself as a neutral, trusted source of information.
Using the @ mentions and hashtags the tool suggests can help you catch attention of influential social users and build important relationships.
The tool also offers social media scheduling, so you can set your posts to be published when your audience is most likely to see them.
Infographics are exciting because you can use them to convey messages in engaging ways. Statistics, timelines, geographic distribution, comparisons, hierarchy, charts and processes can be easily turned into the infographic format.
On Easelly, you can turn concepts into infographic without needing a background in design. The tool stocks pre-created templates to work with, that you can combine with the right icons, charts and text to convey your message.
Infographics needn’t be limited to the social space. You can also use them in emails, and on internal and external posts.
The backbone of every content strategy is audience intent. If your content isn’t aligned with their concerns, interests and intent, they’re not likely to engage with it.
There’s no substitute to audience research and face-to-face interviews, but you can use discussions, forums and keyword tools to find compelling questions your audience is asking so you can address them.
FAQFox is a neat tool that scours domains you list, to find keywords that you mention, when they are present in questions. You can use those questions to inspire your content, on your blog, social accounts and email newsletters. You could even use them as reference to write sales content to drive more conversions.
When building a website, it’s tough to predict what visitors might like or interact with. You can optimize your existing website by using heat maps and live recordings of audience interaction, so you can zero in on elements to change or remove.
You can also get insights by looking at conversion funnels to isolate exactly where the fault lies, and why visitors are leaving your website.
The tool also supports feedback forms, surveys and form analysis to provide you with the entire picture.
Data generation and visualization has grown in demand because more marketers want to understand the effects of their efforts. Visualizing results in the digital sphere is hard, without the right tools for support.
On SumAll, you can pull social media analytics reports that have already been built by the tool, based on data recorded by it.
The tools pulls reports from Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Analytics, so you can get a complete picture of how your social media strategy is performing.