May 19,2017 9 min read
Let your buyers know what your return/refund policies are upfront. No business owner wants to think about returns and refunds, but they will happen. You need to provide easy ways to return products and clearly communicate how the return process works.
The more customers know about the history of your business, who you are, who you have hired and why you chose your products. Show them your passion. Again, authenticity is so important. The more your audience knows about you and your values, the more inclined they will be to support you.
Key Performance Indicators (KPIs) will help you track what is and is not working for your business and website. Do your research, stay up to date on e-commerce trends and regularly check KPIs. If you don't, you won't be able to optimize your online shop for success. Set specific, measurable goals that you can evaluate. Schedule times to pull reports.
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