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How to Create a Well-structured Blog

How to Create a Well-structured Blog

Blogging may be an effective way of passing the information regarding your business and the goods or services you offer.

When you are new in blogging, it may be difficult to figure out how you can put the information together to compel the audience and create web traffic. After identifying an area of interest, you may want to ensure that the blog idea is good and meets the desired expectations. Here are a few tips on how you can create a well-structured blog post.

Have a catchy title

The title is the first part of a blog post that summarizes what the article is all about. As such, it may give the reader an idea of what to expect in the rest of the document.

The title should be honest, eye-catching, and compelling to attract the audience. It should also be brief and not more than 15 words. You may explore blog titles that may compel readers, such as the “number,” “how to,” “why,” and “scarcity” titles.

The choice of title depends on the kind of information you want to pass and the target audience. A good way of coming up with a good title is to practice writing titles and using keyword research to facilitate search ranking as you think of what your readers may be interested in searching.

Include a powerful introduction

A blog introduction creates a first impression, and as such, you need to ensure that it has a hook to encourage the reader to finish reading.  You can include an interesting, but a credible fact, a story, or a question to capture readers’ attention. Be sure to talk directly to your reader and spend time editing it by reading it aloud and setting it well. 

When using facts, ensure that they have not been used repeatedly or are not common in related blogs. People love listening to stories and therefore introducing your blog post with an interesting story may also be a good way of engaging the audience. 

Just before writing the main body, clearly express what the audience expects in your main content. When introducing your blog, consider focusing on one the problem you desire to solve the audience

Focus on the body

The body mainly constitutes of well-researched content that is aimed at compelling your audience to action. Ensure that you break the monotony of the flow of information by including relevant subheadings. Headings can allow the audience to skim through the post and probably pick on the points they consider most important. Therefore, if a reader skips a point, the post may remain effective. 

The subheads should be brief and easy to understand. You may include keywords here as long as they don't become grammatically incorrect. Before you begin writing, it is important to have a list of keywords you need to include in your blog.


The lead writer at best essays suggests keeping the paragraphs short to allow for skimming and ease of digesting the content. The blog language matters and therefore, you should use simple language to retain the reader’s attention. Be sure to appropriately use punctuation marks and avoid grammatical errors. 

Use related links

Internal links may help you to promote other articles you create. The links allow readers to spend more time reading your posts by directing them to related pages they may be interested in. 

However, avoid using external links to replace links from third parties that may highly-rated and relevant. Internal links boost SEO ranking that may promote the credibility of your site and drive web traffic. Google sees your valuable site and ensures that it is ranked higher on web results.

When you want to quote an expert or cite a study, you may find External links useful. However, a general concept may just require an explanation instead of using a link because it may not add any value to your content.

Conclude your blog

This is the last part of your blog that summarizes the key points discussed in the main body. Don’t introduce any new points at this point lest you confuse the audience; just remain focused on creating a summary. 

Include a relevant call to action to send-off the reader as you let them know why they need to remain on your website. You can ask your readers to share the blog post by word of mouth or using various social media platforms. Let the readers know that you have some stuff lined up for them and assure them that you are committed to serving them better.


Having a good heading and introduction for your blog may capture the readers’ attention such that they don’t need to skim through the content. The body of your blog is the main point of interest where you need to prove to your readers that your content is credible and well-researched. You may include internal and external links to your site. Finally, conclude your blog by including a call to action on what you want your readers to do after reading the post. 

Author Bio:

Bill Genes is a professional writer from San Francisco, California. His current assignment is with where he writes thesis, term papers, college essays and dissertations. He’sHe’s also planning to launch an e-course site exclusively for budding writers and authors. Besides that, Bill is a professional tennis player and has written the novel “The Silence”.