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How to Grow Your Business by Incorporating Physical Publishing and Fulfilling

Publishing and Fulfillment can be incorporated into any organization that offers digital content. Whether you are a film distributor offering movie streaming, a musician selling music on iTunes, a public speaker spreading your message through Youtube, a training organization with educational and training material, or a software company selling digital download - all of these business can distribute content digitally while simultaneously offering that content on CDs, DVDs, USBs, or books. Services provided by companies like Acutrack can be offered in conjunction with digital distribution to help you increase customer satisfaction - without you having to do any of the work.

Similar to digital distribution, you can automate the process of fulfilling your content in retail-ready DVD packages, copy-protected USBs, or professional bookstore-quality printed books. Most importantly, all of this can be done on-demand to minimize your upfront costs and maximize your profits.

How can you increase your revenue?
By offering a physical product in conjunction with digital distribution, you automatically expand your market to those group of people that enjoy physical products. Although the trend is going towards digital downloads, there are still a significant portion of people who prefer physical products - and not capturing those people is a loss of potential revenue. One way to offer the physical product in conjunction digital distribution is offer both as a combo product. For example, let’s say that you sell a digital download of software for $39; now instead of selling a physical product as a separate item for $39, you can offer a digital download plus physical copy for $49. This gives customers the instant gratification of digital download along with the added value of having a physical copy.

How do you grow your brand?
Digital download does not allow for brand placement the way physical products do. The truth is that packaging helps grow your brand. The physical product becomes its own advertisement, and that quality is invaluable for any business to grow and have success with branding.

How do you boost landing page conversions?
The concept of giving something to get something is timeless. It gains new relevance when applied to your landing pages. Many organizations today spend thousands of dollars with Google adwords or Facebook marketing to get traffic to their their landing page. The goal of the landing page is simply to convert that prospect into a lead by making them sign up. Instead of emailing PDF, if you offer something of value i.e. a book or USB thumb drive, you increase your chance of converting the lead.

Summary
So why should you incorporate Publishing and Fulfillment business into your business?

Offering a physical product in conjunction with digital download increases revenue, branding, landing page conversions - but most importantly, it increases customer satisfaction. It’s an ideal situation for any business that currently offers digital download. Best of all, the extra work that comes with offering physical products is outsourced to companies like Acutrack, so that you can focus on what you do best. In this way, we function as an extension of your business and help you significantly grow your business overnight.
 

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