The advent of mobile technology has made marketing tools more accessible than ever. The modern marketer can choose from a huge range of mobile apps, and complete a variety of tasks using a smartphone.
With so many apps now available, it can be difficult to know which ones are worth your time. This article will explore some options for marketing with the iPhone.
If you don't have an iPhone, consider buying a used one. iPhones can be unlocked for use on any network using these tips. They are a good choice of smartphone as there are over two million applications available and their advanced functionality allows you to complete almost any task.
Here are 10 of the most useful marketing apps for the iPhone.
1. Wordpress (iOS or Android)
Wordpress is the blogging tool most widely used by businesses, as it allows you to easily create and maintain a professional-looking site. The Wordpress app helps you manage virtually all aspects of your blog, such as posting and replying to comments. If you're hosting your company website on Wordpress (and who doesn't?), or you use the platform to run a company blog, you simply need this app.
2. Google Drive (Android and iOS)
Google Drive is commonly used by marketing agencies to share files. By using the app, you can access and update any of your files from almost anywhere. You can also invite contacts to view and edit your documents. It's probably one of the easiest collaboration tools out there – and since everyone out there has a Google account, you can rest assured that nobody in your team will be left out of loop.
3. Evernote (Android and iOS)
Evernote is a tool for making notes and to-do lists. Notes are synced between all your devices, so you can access them from anywhere. It's also possible to share notes with colleagues, and save larger files like documents and photos. Having access to Evernote on the go is a blessing if you're running your own business and have a million tasks to complete each day.
4. Quick Win Digital Marketing Lite (iOS)
This app is packed with practical advice on digital marketing, answering several common questions you may have. It explains the tools which are available and helps you deal with branding and making money. If you're beginning your marketing journey, this app will definitely help you get an understanding of the area and apply the critical marking principles to your strategy.
5. Buffer (iOS and Android)
Buffer allows you to manage your Facebook, Twitter and LinkedIn accounts in one place. You can schedule posts to be published at any time, and access statistics on how followers are engaging with your content. It's tough to run a business and its social media channels at the same time – scheduling posts ahead and getting access to all the analytics gives you a competitive advantage over business owners who claim that they have no time for playing with social media.
6. Timeneye (iOS and Android)
Timeneye is a time-tracking app which helps you increase your productivity and manage your projects from anywhere - this is invaluable for those who work on several projects at once. It helps you manage your time throughout the day, not just when you're at work. Small business owners need to polish their time management skills and this app is bound to be of great help.
7. LinkedIn (iOS and Android)
Almost all professionals are familiar with LinkedIn, the most popular platform for maintaining your professional network. The app allows you to post content, follow other users or businesses, and message your contacts. It's the ideal way to stay up to date with your connections, network with people in your niche, score some interesting sales opportunities, and team up with other small businesses.
8. Internet Marketing Premier (iOS)
This app allows you to create an online marketing strategy for your business. It can help you increase sales, improve search engine rankings and develop your marketing skills. You'll even get a document customised to your business, enabling you to generate as much online income as possible. That kind of help is essential for small business owners who have to manage everything between sales and management, often forgetting about marketing.
9. AnalyticsPro 2 (iOS)
This app creates many different customised analytics reports based on your Google Analytics statistics. You can download these reports as PDFs and export the data to text files. As an added bonus, the app is optimised for iPhones. Having all your analytics reports produced in this user-friendly tool is key to boosting your understanding of where your business is headed and what you need to get where you want.
10. Pocket (iOS and Android)
Formerly known as ReadItLater, the Pocket app allows you to save interesting articles or other content to look at later. You can sign up with your existing Google account, and saved content is synced across all your devices. This is ideal for keeping track of useful information, but also to manage your time better. Nothing makes me less productive than a browsers with 10 enticing cards open and begging me for attention.
These are just a few of the apps available - there are many more. Have a look here to see a selection of 25 best apps for small business owners or the lineup of 10 essential small business apps made by Forbes magazine.
Rachel is a mother of 2 beautiful boys. She loves to hike and write about travelling, education and small business. She is a Senior Content Manager at NYBizDb - an online resource of relevant business information.