May 19,2017 9 min read
As much as you want to post that mischievous cat photo on Tumblr, STOP and slowly back that cursor away from the post button. While having an active social presence is crucial, as a B2B business your posts and content need to serve a purpose. They need to either promote a dialogue about your business, showcase your product or service effectively, or address customer concerns and questions. There are a number of ways to convey these kinds of messages. Here are a few examples of engaging social content:
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