Top 10 Content Marketing Tools for Small Businesses

May 19,2017 9 min read

Small businesses need to use tools that provide a high Return on Investment if they hope to thrive in today's competitive social media market. The list given below highlights some of the best tools that can boost the online presence of your small business: 


1) DrumUp
DrumUp is an employee advocacy platform and content curation tool that simplifies the process of posting fresh content. Using DrumUp you can plug in your favorite RSS feeds for fresh content and share it across multiple social media accounts on Facebook, Twitter and LinkedIn on the same platform. The app by itself searches 20,00s of sources to find relevant content recommendations based on keywords you choose. The advanced scheduling function helps you plan posts in advance and the additional employee advocacy feature helps you amplify your presence on social. Regardless of your content marketing goals, DrumUp is one tool that you will find extremely useful.

2) Hashtagify
The right hashtag can maximize the visibility of your tweet to the people interested in similar topics. With Hastagify, you will gain an insight to which hashtags perform the best and how influential they have been in the past month, so that you can use them in your tweets. You can even find out correlations between different subjects by comparing the trend of each hashtag. Hastagify also tells you which hashtags influencers are using to give you the best of the trending hashtags. Now every single one of your posts will have the most popular hashtags.
3) Mention
Mention helps you monitor the chatter of users across a nearly infinite collection of sources to keep you in touch with how your brand is being viewed by your target audience. You can track the popularity, sentiment analysis, geographic location and other details about of specific topics in real time. You can also include and exclude keywords to make your mention search extra specific, saving you tons of time on sorting out what's important and not. Using Mention, you will find it much easier to connect with experts, influencers and even brand ambassadors.

4) Viralwoot
Created specifically for Pinterest users, the ViralWoot tool helps to promote pins, repins and schedule their posts to save time. It also provides plenty of other functions including analyzing the quality of posts, tracking metrics, generating SEO analytics, identifying the best time of the day for posting and many more options. Using ViralWoot, you can make sure that your Pinterest campaign will have the advantage it deserves, and effectively drive revenue in the long run.
5) Iconosquare
Iconosquare is a tool that is designed to provide analytical insights for Instagram users. With Iconosquare, you get to find out which posts are managing to inspire the most interactions amongst users, and measure metrics of your personal account such as comments, likes, posts, followers etc. You get a breakdown of data on weekly or a monthly basis, and even a summary of the main statistics via email. As Instagram has such a wide base of users, Iconosquare helps you understand exactly how to go about appealing to your target demographic, and boost the popularity of your business.
6) Giphy
Visual content is significantly more influential than plain text, and Giphy allows you to leverage that advantage by providing a nearly endless collection of animated images that can be used on practically any social media. The website also allows you to create your own GIFs by using links from YouTube and choosing the start and end points. As social media sites thrive on user generated content, your creativity and spontaneity comes to the fore with a tool like Giphy. Your improved ability to express ideas and reactions can maximize your popularity on social media platforms.
7) Wolfram Alpha
Wolfram Alpha is popular amongst students of engineering and mathematics, because it is designed to directly show answers to queries instead providing a list of websites like a search engine. But it can also be used as a personal analytics tool to find out the geographical distribution of your existing friend list, how your Facebook connections are related to each other and many other functions. Although slightly uncommon for use in social media analytics, it works perfectly and it can provide much more insight for your social media campaigns.
8) Piktochart
Infographics help people visualize statistical data and ideas with much more clarity, but they once required the expertise of graphic designers. Piktochart helps you create infographics with ease, which is why it trumps complicated designing software that requires weeks to master. You get to choose from a massive range of themes and templates and use the intuitive drag and drop interface to build your infographics in sections. As visual content like trumps practically every other kind of content on the internet, using Piktochart gives you the advantage of having high quality and relevant visuals for your social media campaigns.
9) Feedly
Designed as a content aggregation site, Feedly helps you keep up with your favorite news feeds in one single platform. Content marketers who rely on curating industry-specific content will find that Feedly is able to provide a steady stream of content related to your interests. It allows you to share the content directly on your Tumblr, Delicious, Twitter or Facebook accounts and fuel interesting conversations in your social community. With consistent use, Feedly becomes better at predicting what kind of content is of interest to you, and shows more of it on the dashboard. You may even change the keywords anytime you wish in the future so that you get different content.
10)  Bitly
Bitly is most popularly known for the URL shortening service, but it offers much more that can improve your conversion rates on Twitter. The website has a dashboard that you can use to track the performance of the link you shared, as it travels through the social media network. It provides metrics about your links to show you where you can improve. One of the most useful functions that Bitly provides is the ability to create a customized URL that can be shared across multiple platforms and devices. If you use curated content often, you will find the link performance tracking function of bitly invaluable to find out how influential you are on social media sites.

As each business has different goals pertaining to online popularity, it is unlikely that each one of these tools will be equally useful to everyone. Spend some time in trying out these tools to check which ones you can integrate into your content marketing strategy.

Author Bio: 
Jessica has a keen interest in social media and content marketing, and writes extensively about it. She represents Godot Media, a leading content marketing firm.