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What To Include In Your Marketing Newsletter In 2021

What To Include In Your Marketing Newsletter In 2021

By sending out a monthly newsletter to your customers, you can remind them that you are still around and inform them of any new offers. Of course, your marketing newsletter needs to have the right content in there, otherwise, it won’t be as effective as you might have hoped. Not only should the content be effective but you’ll also need infographics and images if possible.

If you aren’t sure what your newsletter should include, don’t worry because we have put together some tips to help you get it right in 2021. Read on to find out some of our tips

Informative Content

One of the most important things that your newsletter should include is informative content. There is no point in sending out a newsletter if you are not providing your customers with any kind of valuable information. You need to make them want to open the newsletter and continue reading. If you don’t impress them, they will be much less likely to open your email the next time you send it.

If you aren’t sure what kind of content to include then stories usually work. You should inform customers about any new products or sales that are starting soon. If you have offers, these should definitely be included but don’t make it over-promotional.

An Attractive Design

If the design of the newsletter isn’t attractive, it isn’t going to come across as well as you had hoped. If you take a look at this enewsletter sample, you can get an idea of what works well in a newsletter design and what doesn’t. The design should use brand colours and have your logo in there.

Everything should be clearly laid out and easy to read. If you have over-designed your newsletter then you could take away from the content itself. Test out a few different designs and this will help you to figure out what works for you and what doesn’t.

Clickable Images

Another thing that you should have in your marketing newsletter is clickable images. Images are very important as they can help to break up the content but they can also be effective in showcasing any offers that you have. Yes, photographs of staff members or customers can be nice but they won’t drive traffic or sales. The images should be banners and should discuss any offers.

Each image provides you with an opportunity to add another link. Make sure that you use this wisely and link to the right page. If a customer clicks an image with an offer, they expect to redeem that offer on the other end. If you take them somewhere else, they will move on.


Your marketing newsletter should also include some CTAs if you want it to be effective in driving traffic and sales. CTA stands for call to action and this is something that you will be familiar with if you have spent time creating an effective website. The CTAs should be relevant and persuasive. Don’t just use things like ‘learn more’ – be inventive and encourage your readers to click them.

If you are having trouble with your CTAs, you can find plenty of ideas online. Not all CTAs work and that’s fine because you have plenty of opportunities to find the perfect one. Test some out and if they result in conversions, you’ll know to use them in the future.


Finally, you should consider adding some questions to your newsletters if you want to make sure that it is effective. Questions can be useful as they can allow you to figure out which customers read the newsletter and are most likely to be engaged.

Your questions can be used for feedback but they can also be used to generate content for the next edition of the newsletter. For example, you can ask your readers to answer questions and you can feature their answers in the next issue. You might even be able to include some reviews from customers in your newsletter which works as a nice piece of engaging content. This will also help you to build a community of customers and encourage repeat customers.

Get Started Now

If you are going to the effort of sending out a monthly newsletter to your customers, you need to make sure that you are making the right decisions. The design is very important and there are plenty of free templates that you can use online to make it look as professional as possible.

When you build up an engaged list of readers, you can really encourage repeat purchases over time. Use your newsletter to your advantage and you’ll thank yourself in the long-run. Follow our tips and this should help you to pull it off.