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My item is priced at 0.00, but buyer is asked to provide a Unit Price at Checkout

This happens when you have pasted our Buy Now button code into your page and subsequently changed the Item Price to 0.00 in your Seller Admin. You may notice we do not provide Buy Now button code for an item after its price has already been set to 0.00. This is because Buy Now buttons are associated with a specific payment processor (e.g., a Buy Now button for PayPal will go directly to Checkout for that item using PayPal), and payment processors cannot perform a Checkout when the order total is 0.00 and there is no actual payment to process. Free products can only be sold using our Add to Cart purchase buttons in order to to offer E-junkie Free Checkout.