Sending Updates and Newsletters

Sending product Updates and Newsletters to buyers

What are Buyer Groups?

We can automatically add each buyer's name and email to a Buyer Group email list we maintain for each product they have purchased. You can then use our built-in Updates & Newsletters service to mass-email recipients listed in any Buyer Group list(s) you choose.

A buyer's email may not appear listed in a Buyer Group at all if they did not opt-in to join the list in the first place during or after checkout, or if their address has since become undeliverable; however, they would appear in the list as Removed if they have unsubscribed from the list, or if you'd removed them manually yourself.

NOTE: In order to comply with EU GDPR requirements, buyers can only be subscribed to an email list if they deliberately choose to opt-in; see the section About Subscription Opt-ins here for further details.

Removals and updating contact information

Whenever a PayPal payment is Refunded or Reversed, the buyer is automatically removed from the Buyer Group list(s) for the product(s) they'd purchased. To view or edit your Buyer Group lists or export them to a text file, log into your E-junkie Dashboard and go to Manage Buyers > View/Edit Email Lists.

The Date Added timestamps on that screen reference when the buyer last purchased or repurchased the product, or when you manually re-added them to the list. This makes it practical to use Updates to distribute periodical files or Newsletters such as an online magazine—e.g., if you sell subscriptions on an annual term or include a year's worth of free file updates with an initial purchase, you could manually remove buyers with a Date Added timestamp over a year old before sending out an Update batch.

Sending Updates

Update emails issue free links to download the latest file you have uploaded for a product (if you don't need to issue free download links, see the section on Sending Newsletters below). To send an Update from your E-junkie Dashboard, go to Manage Buyers > Send Updates/Newsletter, select the product you want to send out as a free download, and optionally enter a custom Subject and Email Message. If you do not provide a custom message when you send the Update, we'll just send the Product Thank-you Email you have set up in that item's settings; in this case, first check the product's settings to make sure the Subject and Email Message are satisfactory.

Just as with thank-you emails, any custom mesage you enter here would be added to our standard greeting and link presentation for the product, or you can tick Don't include default greeting and link/code to suppress that greeting and link, in which case you'd need to include the template tag [%download_link%] in your message where you want us to insert the recipient's link (ideally on a line by itself).

Next, select which Buyer Group(s) you want to receive the Update—to select multiple Buyer Groups in the list, hold the Ctrl key (on a PC) or Command key (⌘ on a Mac) while you click them—then press Calculate Cost (see Pricing below). If the fee calculated is acceptable, click the Pay & Send button to proceed to PayPal for the fee payment. Once PayPal informs us that payment is completed, the Update will be sent and we will notify you by email once that is completed.

The link we provide in Update emails will lead to your thank-you page for that product where buyers can download the file. Each recipient's link will expire after the number of Attempts and Hours (whichever comes first) that you specify in the product's settings, and this will apply PDF Stamping if you'd set that up for the product—just as if the recipient had actually purchased that product.

NOTE: Products using any of the following settings will not be available for sending an Update:

• Send Stored/Generated Codes;
• Limit Available Stock;
• Webhook Integration & Product Notification URL;
• Remote Product File URL.

You can send Updates for such a product by temporarily disabling those features in the product's settings, then re-enable them if necessary after sending the Updates.

Sending Newsletters

Unlike sending an Update, sending a Newsletter does not issue any free download links. To send a Newsletter from your E-junkie Dashboard, go to Manage Buyers > Send Updates/Newsletter, select Newsletter in the first menu, then type a Subject and Email Message.

Next, select which Buyer Group(s) should receive it—to select multiple Buyer Groups in the list, hold the Ctrl key (on a PC) or Command key (⌘ on a Mac) while you click them—then press Calculate Cost (see Pricing below). If the fee calculated is acceptable, click the Pay & Send button to proceed to PayPal for the fee payment. Once PayPal informs us that payment is completed, the Newsletter will be sent, and we will notify you by email once that is completed.

If you need more sophisticated features or more frequent mailings, we can recommend using a mailing list specialist service such as MailChimp, Constant Contact, or GetResponse, which may be cheaper in the long run as well. You can integrate E-junkie with those services to have your new buyers automatically subscribed to any list(s) you maintain there.

Pricing

Before you send the Update or Newsletter, you will be shown our total fee amount to send that batch when you click the Calculate Cost button, and then you will need to pay that fee by clicking the Pay & Send button, which will take you to PayPal checkout to pay the fee. Our fee pricing for this service is calculated based on the following rules for each recipient:

For each unique email address in the list:

2.0 cents base cost
+ 1.0 cent per file (if applicable)
+ 0.1 cents per MB of the file (if applicable)

NOTES:

• The minimum total fee to send an Update or Newsletter is $1.00 USD per batch (not per recipient);
• We apply a delay of 1 second between sending each email;
• Emails will normally only be sent to people who opted-in to subscribe when they bought your product within the past year, and the fee is calculated accordingly; if you need to send emails to older buyers as well, please contact us to request an exception.

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