After a sale we send out one or more fully customizable email messages to confirm the order and deliver crucial information such as download links or codes. Our email messages also support HTML code if you wish to add your own images and links within your messages.
There are two types of email messages that our system can send:
- The Common Thank You Email is sent for every order.
- A Product Thank You Email is only sent when the corresponding product is ordered.
For digital items, both of these emails are enabled by default! You can change this or just trust our email settings. They will ensure that the buyer receives their download link with minimal trouble.
In general we recommend keeping your email messages short and to the point to avoid trouble with spam filters. If you have a great deal of detailed information to deliver, that can still be done on your post-sale Thank You Page, which is normally linked from your Common Thank You Email.
Common Thank-you Email
The Subject line and text of your common email can be viewed and edited in your E-junkie Dashboard under Manage Seller Account > Edit Preferences. This is the default message text we provide there:
Subject: Your [%business_name%] purchase - Order #[%invoice%]
Thank you for your purchase. Your Invoice ID is [%invoice%].
You can view your order details at
Each actual email we send will have the relevant information written in place of the template tags in the text—e.g.,
[%business_name%] gets replaced with your account's Display Name, and
[%invoice%] will be replaced with a random invoice number that we generate for the order for identification purposes. You can uncheck the box for this section to turn this message on or off. We do not recommend turning this off unless you plan to use Product Emails instead.
The Common Email is usually enough for most situations, but it will only be able to include general information about the order. Only the Order Specific tags listed below can be included in this message, whereas Item Specific tags cannot be used here. If you need to deliver any information about a specific product we recommend using the Product Thank You Email, which can use all tags.
Product Thank-you Emails
This setting will not be used unless your product is a digital item or if you have typed a custom message into the Product Thank You Email field within an individual product’s settings.
The subject line for the Product email is always the related product's name.
Unlike the Common email, the Product email's message is blank to start. For digital items we will send a default message that delivers any digital content, but this part of the message does not appear on your screen. The default message will appear as follows:
Please click the link below to complete your purchase of [%item_name%]
Please note, this link is temporary and will expire once you use it. If clicking on this link does not work, please copy paste it in your browser's address bar and press enter.
Any text you type into the Product Thank You Email will appear underneath this default text. A slightly different version of this text is used to deliver any Stored or Generated Codes.
You may disable this default message by ticking the box Don't include default greeting and link/code below the message field, which will give you complete control over any message that is delivered. If you do this for digital products, be sure to provide the appropriate template tags in your custom message, or else you may end up with an email message that doesn’t contain any digital delivery information:
- For Downloadable or Redirection products include
[%thankyou_link%]in your message (see below for the difference between these).
- For Stored Codes or Generated Codes include
If you would like to reduce the number of emails your buyers receive after a purchase you can disable your Product email and use the Common email for general delivery. This is fine for most situations, but we do not recommend doing so if:
- You have set a Common Thank You Page URL of your own.
- You are selling Stored or Generated Codes.
Template tags you can use in Thank-you Emails:
- Order Specific
[%first_name%]= Buyer's First Name
[%last_name%]= Buyer's Last Name
[%payer_email%]= Buyer's PayPal Email
[%payer_phone%]= Buyer's Phone Number
[%shipping_phone%]= Shipping Address Phone Number
[%business_name%]= Seller's Display Name set in Manage Seller Account > Edit Profile (this will also work in the Subject line of a Common Thank-you Email)
[%thankyou_link%]= Link to thank-you/download page for all items ordered; note if you have a Common Thank-you Page URL, this would redirect to that URL
[%txn_id%]= Transaction ID
[%ej_txn_id%]= Payment confirmation ID shown to affiliates *
[%auction_buyer_id%]= Auction's Buyer ID [for eBay sales only] *
[%invoice%]= Buyer's cart ID or Buy Now invoice ID
[%tax%]= Sales tax [does not include VAT]
[%country_digital%]= VAT place of supply for digital items
[%country_tangible%]= VAT place of supply for non-digital items
[%vat_digital%]= Order subtotal of VAT calculated for digital items
[%vat_tangible%]= Order subtotal of VAT calculated for non-digital items
[%shipping%]= Shipping + Handling
[%gross%]= Order total
[%p_date%]= Payment Date, e.g.: January 1, 2009
[%c_date%]= Current Date, e.g.: January 1, 2009
[%c_time12%]= Current time = MST in 12 hour format, e.g.: 7:07 pm MST
[%c_time24%]= Current time = MST in 24 hour format. e.g.: 19:07 MST
[%custom%]= If you passed a custom variable in the button code *
- Item Specific (these only work for product-specific emails)
[%item_name%]= Item Name (this will also work in the Subject line of a product-specific thank-you email)
[%item_number%]= Item number in E-junkie admin
[%download_link%]= Link to thank-you/download/redirection page for just this particular item alone (note this variable only works for products that have Downloads or Redirection enabled)
[%download_link_url%]= Bare URL of thank-you/download/redirection page for just this particular item alone, useful for customizing your link format in the email like so:
(note this variable only works for products that have Downloads or Redirection enabled)
[%codes%]= If your product issues PIN/registration codes
[%expiry_hours%]= Download link expiration
[%max_downloads%]= Download limit
[%item_price%]= Price of the item
[%sale_price%]= Price at which the item was sold, which can be different from the item price in case buyer used your discount code or if the item was sold in an auction etc.
[%currency%]= Item's pricing currency *
[%quantity%]= Quantity of the item sold
[%vat_country%]= VAT place of supply for the item *
[%vat_rate%]= VAT rate applicable for the item's place of supply *
[%auction_item_number%]= If this was an eBay listing *
[%sku%]= SKU of the particular item Variant sold *
[%on0%]= Option 1 Name using Variations *
[%os0%]= Option 1 Value using Variations *
[%on1%]= Option 2 Name using Variations *
[%os1%]= Option 2 Value using Variations *
[%on2%]= Option 3 Name using Variations *
[%os2%]= Option 3 Value using Variations *
[%o1_title%]= Option 1 Name using Variants *
[%o1%]= Option 1 Value using Variants *
[%o2_title%]= Option 2 Name using Variants *
[%o2%]= Option 2 Value using Variants *
[%o3_title%]= Option 3 Name using Variants *
[%o3%]= Option 3 Value using Variants *
* These template tags will come out blank for messages sent using Send Free Download Link / Code or Updates & Newsletters; order-specific variables for such messages will only insert details pertaining to the free link, or Update/Newsletter (rather than the buyer's original order).
Customize Thank-you Pages Create and manage an affiliate program Selling Ebooks and PDF Stamping Sending Updates and Newsletters Discounts and Sales Sales Tracking with Google Analytics, AdWords, Facebook Pixel, etc. Charging Sales Tax and VAT Integration with custom scripts and third-party services Transaction Log Block Buyers/Transactions Shipping and Packaging calculator Inventory Management Webhook integration with custom scripts and third-party services